TALKING DATA AND AI: EP 3 

When Intelligent Software Understands The User

Join us as we chat to Gary Crawford, Founder at Owendale Advisory.

For years, we’ve crafted digital products that transform industries and delight users. Yet, despite their sophistication, these creations have lacked true intelligence, operating strictly within the rules we predefined as analysts, designers, and engineers.

Now, with advances in artificial intelligence, we can design software that behaves more like a human—it appears to empathise, problem-solve, and adapt dynamically to user needs.

To create these intelligent experiences, we must evolve our mindset, practices, and processes. It’s time to rethink conventional wisdom and embrace a new adaptive, real-time digital intelligence paradigm.

Speaker: Gary Crawford, Founder of Owendale Advisory.

Gary Crawford has decades of experience leading transformative change for global enterprises. He has held senior roles at top consultancies, including ThoughtWorks and AKQA, and most recently served as Chief Innovation Officer at Waracle.

As the founder of Owendale Advisory, Gary specialises in Intelligence Transformation, equipping senior executives to strategically harness AI for enhanced efficiency, productivity, and customer experiences.

This webinar originally took place in 2025, all information was correct at the time of recording.