When I witnessed Bharath Kumar's keynote about why digital transformation fails, I knew this conversation needed to happen. As a B2B SaaS content marketer, I'm always searching for authentic perspectives on technology adoption, and Bharath's deep understanding of transformation challenges immediately resonated.

Recorded on a rainy Chennai morning over steaming coffee, this episode cuts through the usual tech jargon to deliver real insights. Bharath, who heads Marketing & CX at Zoho Creator Platforms, shares fascinating stories – from helping local governments manage vaccination drives to empowering farmers with custom tech solutions.

His cricket team analogies and food court examples make complex concepts remarkably accessible, while his frontline experience with organizations of all sizes adds invaluable perspective to the digital transformation conversation.

In this episode, we explore:

• The evolution and current state of digital transformation
• Four key reasons why transformation projects fail
• The critical role of organizational culture in digital adoption
• How no-code platforms are democratising technology
• Success stories from diverse industries, from government initiatives to farming
• The impact of AI on low-code/no-code platforms
• Future trends in digital transformation

How to reach the host and the guest of the podcast:
Santhosh Venkatesh - https://www.linkedin.com/in/santhosh-venkatesh-awts/
Bharath Kumar - https://www.linkedin.com/in/bharathkumarb-marketer/

Learn about practical approaches to implementing digital transformation, including starting small, building centres of excellence, and measuring success through customer, business, and employee metrics. Whether you're a business leader, technology professional, or someone interested in organizational change, this episode offers valuable perspectives on navigating digital transformation successfully.

#unsoldpodcast #DigitalTransformation #Technology #Leadership #ZohoCreator #BusinessStrategy