In episode #118, we talk with Dan Shure (@dan_shure) about SEO.

TOPICS:

• What is SEO
• What is an SEO Consultant
• When to go to an SEO Consultant
• Organic vs Pay
• Managing customer questions
• Snake oil SEO
• Tools to get started
• Most common mistakes
• SEO Tips
• Recommended resource to people to learn

RESOURCES:

• Screaming Frog SEO Spider - https://www.screamingfrog.co.uk/seo-spider/
• Open Site Explorer - https://moz.com/researchtools/ose/
• Ahrefs - https://ahrefs.com/
• Majestic - https://majestic.com/
• Google webmaster Tools - https://www.google.com/webmasters/tools/
• SEO by the Sea - http://www.seobythesea.com/
• Google webmaster blog - https://webmasters.googleblog.com/
• Google inside search - http://www.google.com/intl/es419/insidesearch/
• Search engine land - http://searchengineland.com/
• Search engine watch - https://searchenginewatch.com/
• Google webmaster help hangout - https://sites.google.com/site/webmasterhelpforum/en/office-hours
• Moz Blog - https://moz.com/blog
• Evolving SEO - http://www.evolvingseo.com
• Experts On The Wire: SEO, Content Marketing, Social Media, Growth Hacking & More! - https://itunes.apple.com/us/podcast/experts-on-the-wire/id1093560792
• Oomph Job Openings - http://www.oomphinc.com/people

MODULE OF THE WEEK:

Footnotes

http://www.drupal.org/project/footnotes

Footnotes module can be used to easily create automatically numbered footnote references into an article or post (such as a reference to a URL). It now supports also TinyMCE and CKEditor via WYSIWYG module.

HOSTS:

Stephen Cross - www.ParallaxInfoTech.com @stephencrossJohn Picozzi - www.oomphinc.com @johnpicozziNic Laflin - www.nLightened.net @nicxvan

GUEST:

Dan Shure - www.evolvingseo.com @dan_shure