Reaching triple digits in our podcast episodes is pretty exciting. And having Chris Brogan join us seemed appropriate for the celebration of show #100. He is CEO of Owner Media Group, a sought-after public speaker, and a New York Times bestselling author of nine books— and working on his tenth. You can find him hanging out over at chrisbrogan.com.

In today’s show, I had the chance to hit him up with five random questions around eCommerce. I wanted to pick his brain a bit on some stuff he has been talking about on social as well as on his blog.

You will find a full transcript at the end of this post.

We chatted about:

* How Chris believes authenticity is not as tricky as it appears, even for online store owners.

* How Chris would approach selling his new (fictional) product, the Brogan Ice Tray via video blogging.

* What it means to up your game on YouTube and how online retailers can do the same.

* Which of his books he would recommend to the eCommerce startup and why.

And most importantly, learn what, if anything, Chris would never buy online.

Thanks to Our Podcast Sponsor: AffiliateWP

If you have been planning on starting your own affiliate program on your WordPress site and increase the sales on your product or service, well, my friends over at AffiliateWP is your solution. Creating a full-featured affiliate program with plugin is at your fingertips because of its ease of use and setup.

The seamless integration into our WordPress site gives you advanced affiliate and referral tracking. But it doesn’t end there. With real-time reporting, unlimited creatives, coupon tracking and a referral link generator to name only a few of its features, you will be rest assured that adding affiliate marketing to your mix will bring you higher visibility, more traffic and increased sales.

So if you are just starting your affiliate program or want to move it off that expensive platform, go and check out what they have to offer you at AffiliateWP.

Transcript

You can also download a pdf of the full transcript here: BobWP eCommerce Show Episode 100 September 6 2017

Bob Dunn: Hey Chris, welcome to the show.

Chris Brogan: Thanks so much for having me.

Bob: You are so welcome. It’s pretty exciting having you here. I don’t think we’ve ever actually talked to each other in person, although maybe we have. Who knows? I can’t remember. It’s been so many years…

Chris: I couldn’t remember for sure either, but I know that we’ve been aware of each other from afar at least.

Bob: Yeah, for quite a few years, it seems like. Before we get into the main stuff, I have five random questions I’m going to ask you. But before I do, I know a lot of people know what you doing, but can you give us an update what’s going on right now?

Meet Chris Brogan, CEO of Owner Media Group

Chris: Sure. No, absolutely. I appreciate the question because I think, especially with me, I seem to change up my plans quite often and people are talking about the me from six years ago, or even two sometimes.

Bob: That sounds like me.

Chris: Yeah, yeah. Moving targets. I think it’s better that way.

Bob: Yeah.

Chris: Yeah, my company, what I work on, is I’m helping companies use technology to drive better ...