Bryce Blum (@esportslaw) is the founder of ESG Law and is widely recognized as the leading lawyer in the esports industry. Representing organizations such as FaZe Clan, Cloud9 and Fnatic, he has forgotten more about the industry than most people know. We talk about:

• How to break into the esports industry
• How Bryce built his personal brand @esportslaw using Reddit, content marketing via articles for Daily Dot and ESPN, conference speaking and more
• How brands can activate in the space, a quick case study that includes one successful and one unsuccessful activation
• Bryce's take on the live streaming platform wars between Twitch, Mixer, YouTube Gaming and others
• The Gamers vs COVID-19 initiative; and
• We reminisce about March Madness from 2016 and commiserate on the lack of Madness this year. Here's a link to the video we discussed - turn the volume up.

Resources:

• Follow Bryce on Twitter @esportslaw
• Bryce's law firm is ESG Law
• Gamers vs COVID-19: Hit the website and sign the pledge.
• Learn more about Ateyo 'The Nike of Esports' 

• Follow Francis on Twitter @FrancisOKC
• Connect with Francis on LinkedIn
• Sign up for the email list

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