Fat Guy Certified and Hot Sauce Guide just dropped episode 8 of Season 1 of Talking Heat. This episode we get to know Bernie and John and uncover how Left Lane Pepper Company was born. We talk about how one transitions to operating a hot sauce company while managing their day job, and all of the planning that goes into jump starting a new business. We discuss marketing and branding (Hot Sauce Guide’s favorite) and how the car theme encompasses every element of the company. Turk interrupts the episode once bagels are discussed to get on his soapbox. We also learn about Turk’s newest hobby since he moved to the PNW. If you haven’t gotten to listening to Talking Heat yet, this is a great jumping off point!