Words, images, physical objects – these things help tell stories every day. And for a company well into its second century, these stories form the core of how best to shape its future, but it never hurts to take a look into its past. On this episode of Around the Barrel, we talk with Jack Daniel’s historian Nelson Eddy about a new series of products that reach back into the company’s archives, bringing forward a look and feel from a bygone era. We dissect the imagery found on the new legacy edition bottles as well as how today’s technology can be used on every bottle of Old No. 7 to bring Mr. Jack’s story to life.

Talking Legacy and Labels with Nelson Eddy

Stories always get better in the retelling. And in the case of Mr. Jack Daniel, the distillery that bears his name, and the world-famous whiskey that emerges from the hollows of Lynchburg, Tennessee, there is no shortage of stories to be told. Lucas Hendrickson hosts Around the Barrel, the official podcast of Jack Daniel’s, as we set out to tell those stories. Your friends at Jack Daniel’s remind you to drink responsibly. Tennessee Whiskey Alcohol 40% by Volume (80 proof). Distilled and Bottled by Jack Daniel Distillery, Lynchburg, Tennessee. Around the Barrel is intended for listeners 21 years of age and older.

Arts

Literature

Performing Arts

Design

Food

Fashion & Beauty

Visual Arts

History

Society & Culture

Very few people start collecting things on purpose. You start by grabbing one thing that catches your attention and then another. Soon, you have to start thinking about buying dedicated shelving, if not buying a whole new house. On this episode, we talk with Linas Ruksenas, the man behind the social media handle @JackDanielsLibrary, about what kickstarted his Jack Daniel’s collecting habit, about how he sources all those wonderful bottles displayed on his Instagram feed, and about how he finally brought his spouse around to the idea of devoting their living room to the artful display of items that emerged from Around the Barrel. 

Jack Daniel’s - Linas Ruksenas

Working with a spirit of innovation involves a constant process of unlearning and relearning. You want to refine what has worked in the past and trim away what is not needed within your new process. When you lay that new template over the business of whiskey production, you also have to factor in the idea of “hurry up and wait” before you can make more changes and move a new product into its final form. On this episode, we talk once again with Master Distiller Chris Fletcher about the brand-new global travel retail (GTR) product American Single Malt finished in Oloroso sherry casks, about how the word “single” doesn’t always correlate with the word “simple,” and about how this new endeavor just might bring about a new set of frequently asked questions, Around the Barrel. 

Jack Daniel’s GTR American Single Malt

It's been said that genius is 1% inspiration and 99% perspiration. To develop an understanding of the genius of the spirits space, you’ve got to factor in distillation, fermentation and maybe a little repetition too. On this episode we talk with San Diego-based whiskey influencer Sarah Jeltema, the woman behind the social media handle @whiskynomad, about how asking the right questions of bartenders and distillers spawned her current pursuits, about how the idea of service through spirits has made an impact on the world of first responders and about how sharing the science can enhance the enjoyment of sitting and sipping Around the Barrel.

From Dispatcher to Distillation Enthusiast - Sarah Jeltema

As much as tradition is a component of what comes out of the  Jack Daniel Distillery, the motto “Every day we make it, we’ll make it the best we can,” absolutely encompasses using new tools as they become available. On this episode, we talk with Melvin Keebler and Donna Willis, two key leaders on the Distillery’s operations team, about new technology the company is using to continue its sustainability climb, about how opportunities for changing processes can still benefit long-time partners who have been comfortable with the way things currently are and about how the wide world of whiskey needs geeks of all kinds, Around the Barrel.

Donna Willis and Melvin Keebler: Blending Tradition and New Technologies

If there’s anything the last three years have taught us, it’s to never overlook the chance to spend a little time away from home. On this episode, we talk with travel and spirits writer Brad Japhe about the state of American whiskey across a variety of ponds, about how patience is paramount whether it’s waiting for whiskey, barbecue or basketball, and about how both consistency and innovation are important pieces when it comes to what emerges from Around the Barrel.

Talking Legacy and Labels with Nelson Eddy

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