Ethan Decker is the Principal at Fractal Strategy. He is a strategic marketing consultant who sits at the intersection of creative arts and brand science. He’s been a strategic planner and market researcher at Crispin Porter + Bogusky, IntegerTBWA, and 72andSunny. His clients have included Domino’s, Hotels.com, P&G, Kellogg’s, PepsiCo, Discovery Channel, Nike, Intel, Unilever, and others. Ethan has a BA in sociology and a PhD in urban ecology and human evolution, and he studied complex systems theory at the Santa Fe Institute.

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join the Solo community today:

• petermcgraw.org
• Peter McGraw Twitter
• Peter McGraw LinkedIn