Chapters 0:27  Introduction to the Tow Business Podcast 1:47  Florida Tow Show Recap 5:50  New Initiatives in Towing 10:21  Owner's Groups Discussion 18:24  Consulting Insights from Burt King 32:31  The Role of Ego in Business 46:39  Marketing Strategies for Towers 47:27  Interest in Owner's Groups 1:02:14  Personal Experiences and Accountability 1:13:53  Contact Information and Closing Remarks Long Summary In this episode of the Tow Business Podcast, we delve deep into the intricacies of the towing industry, drawing insights from our recent experiences and interactions at the Florida Tow Show and the Tow Summit. The conversation kicks off with reflections on the weather's impact on business. We touch on the fluctuating attendance at the Florida Tow Show, analyzing feedback from attendees and vendors alike, while acknowledging the evolving landscape of these events. There’s an air of camaraderie as we discuss the importance of familiar faces and new connections we made, highlighting the value of community within this sometimes isolating industry. A significant announcement from this episode is the formation of the American Towing Advocates Association, a collective aimed at enhancing the industry's image and addressing long-standing issues such as insurance treatments and operational challenges. I elaborate on my new role as vice chair, expressing the urgency and importance of having a unified voice to advocate for better practices and respect on our highways. This association is not just about voicing concerns; it's about being proactive in addressing the issues we face in our day-to-day operations. We shift our focus to the concept of owner’s groups and the enormous potential they hold for individual businesses and the towing industry as a whole. I’m joined by Burt King, a respected figure in the towing consulting realm, who explains the value of joining peer groups for accountability and shared wisdom. Burt elaborates on his journey from operating a successful towing company to becoming a consultant who helps others achieve their business goals. We discuss the critical need for towing professionals to understand their finances, emphasizing how many operators inadvertently neglect this aspect, often leading to unsustainable practices. Throughout our discussion, we highlight the importance of managing ego and fear in decision-making processes. We share personal stories that showcase how emotional responses to business challenges can cloud judgment and lead to long-term pitfalls. The conversation encourages listeners to embrace the benefits of collaboration, to lean on one another, and to move away from a mindset of competition towards one of community and shared growth. Burt outlines the tangible benefits of being part of an owner's group, including insightful feedback from peers on company operations and financial health. He provides examples of how simple conversations lead to innovative solutions, demonstrating the diverse perspectives that can be drawn from operators across different regions. By sharing their unique challenges and successes, towing companies can learn from one another, avoiding costly mistakes and helping to raise the industry standard overall. We conclude the episode by inviting listeners to consider joining owner groups and supporting the newly launched American Towing Advocates Association. I emphasize the critical nature of being involved, not just for personal growth, but for the collective elevation of the towing profession. This episode serves as a rallying call to the towing community, urging everyone to embrace collaboration, professionalism, and proactive change to foster a brighter future for our industry. Brief Summary In this episode of the Tow Business Podcast, we explore the nuances of the towing industry, sharing insights gained from the Florida Tow Show and the Tow Summit. I discuss the significance of community in our field, noting the formation of the American Towing Advocates Association, where I serve as vice chair, to address key industry issues effectively. Joining me is Burt King, who emphasizes the value of owner’s groups for accountability and financial clarity among towing professionals. We reflect on the emotional challenges in decision-making and advocate for collaboration over competition, highlighting how peer interactions can lead to innovative solutions. We conclude by encouraging listeners to engage with owner groups and support the movement toward a unified and professional towing industry.