Join us for a candid chat about the realities and struggles of building a sales and marketing pipeline from scratch. We kick off with a TikTok campaign trend we’re loving and how clothing brand Reiss nailed it, then dive into the juicy bits around demand generation. Watch it here: ⁠https://www.tiktok.com/@reissofficial/video/7383243874061290785⁠

In this episode, we share lessons learned, including how to balance creativity with strategic planning, the importance of understanding your company's financials, and getting everyone in your company to think like a marketer. Plus, hear why failing fast can sometimes be the best strategy.

Tune in for practical tips, a bit of banter, and a lot of empathy for fellow first-time marketing leaders.

Resource for the week: ⁠https://bit.ly/NABDresource1⁠

Follow us on LinkedIn:

Kelly Singsank: ⁠https://www.linkedin.com/in/kellysingsank/⁠

Lucy Pike: ⁠https://www.linkedin.com/in/lucy-pike-7a470984/⁠