Guest co-host Lionel Menchaca of W2O Group talks about his role there, his pioneering work in social media at Dell and why he sought a new direction for his career. In the weekly news recap, Lionel chats with Arik and Kevin about a blog post that suggests company blogs should be judged by the number of comments they receive. Also, they discuss a post by Jay Baer that could get companies and brands to flip their thinking on content and engagement across their social channels.

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