Companies and brands often ask, ‘Is our audience there?’ before deciding to try a new social media platform. Is that the right question? Arik and Kevin discuss that in this episode. Also, a new segment (“Quick News & Quick Takes”) debuts to highlight a few news items in the communications world since the last show, including LinkedIn’s new 30-second videos from LinkedIn Influencers. Other links discussed deal with “snackable” versus long-form content on the web, and why Pinterest is better than Snapchat for visual content in the months ahead.

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