Arik and Kevin went on-location again, this time from the University of Wisconsin-Eau Claire. The episode features a conversation with UWEC Chancellor Jim Schmidt about his use of social media, blogging and thoughts on leadership communication (27:00). The Quick News & Quick Takes segment includes stories about the online engagement of CEOs (3:00), a Google survey about the brands that Gen Z thinks are "cool" (5:00) and the increasing use of brand stickers (6:45). The Talking Points Spotlight highlights the UWEC Instagram account (9:00). And the three Talking Points in this episode feature articles about career advice for the young public relations pro (10:45), the USC Annenberg study that predicts a convergence of PR and marketing (15:00), and why the web is still full of sites that are poorly designed for the user experience (22:55). For show notes, visit http://www.TheTalkingPointsPodcast.com/.

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