Take a front row seat as I chat to Dale Herbst of That Food Guy SA - a South African publishing and advertising agency.

After a recent big launch event, I ask Dale for his expert opinion on publishing - the criteria, the numbers, and the brand story that he looks for before bringing a book to life.

If you've dabbled with the idea of becoming an author, interested in what makes one book successful from the next, or simply curious about the world of food and publishing this is for you.

You can find Dale on Instagram @ThatFoodGuySA or online at www.thatfoodguysa.co.za

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