The guest on this episode of OPI Talk is Alex Dunn, Managing Director of UK dealer group Superstat.

Superstat has just introduced an initiative called the Sales Academy, which aims to help sales professionals in the business products industry develop their selling strategies and skills.

The conversation with Alex touches upon the Sales Academy, but is mainly focused on the challenges sales people have had to face over the past year and what some of the permanent changes to their role may be post-COVID.

Episode produced by Andy Braithwaite