The Garage by Sonatus

Talking SDV with SBD Automotive [Live from AutoTech: Detroit] | Ep 5

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In this episode of The Garage, we hear from leading automotive industry analyst SBD Automotive, with guests Andrew Hart, CEO and Alex Oyler, Director, America joining host Dr. John Heinlein, Chief Marketing Officer from Sonatus. This wide-ranging conversation touches on the journey to software defined vehicles including motivations, challenges, benefits, and balancing in-sourcing and out-sourcing.

Links referenced in this episode:
- All Things Automotive S1 Ep9 with SBD Automotive: https://www.youtube.com/watch?v=N2XjHUhvGk0
- SBD Automotive: https://www.sbdautomotive.com

Chapters:

  • 00:00 - Overview
  • 00:24 - Meet the guests from SBD Automotive
  • 01:47 - Fun facts about our guests
  • 03:01 - About SBD Automotive
  • 04:45 - Why are Software Defined Vehicles Important?
  • 06:50 - The Parable of the Elephant
  • 09:08 - The journey towards SDV
  • 12:48 - The current status of the journey
  • 14:30 - The balance of in-sourcing and out-sourcing
  • 16:37 - Focusing on OEM differentiation
  • 18:37 - Complementing OEM teams
  • 19:48 - The unmet need served by SDV
  • 22:22 - Data and telecom operators and vehicles
  • 24:52 - Features as a service and revenue creation
  • 26:37 - Serving different kinds of customers
  • 28:45 - Conclusion
    • ...more
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