March 27, 2016

Talking Social Business #004: Connecting, Collaborating and Communicating Using Periscope

2 hours 3 minutes

A year ago this week, Periscope the live stream app from Twitter launched, hot on the heels of the live streaming app Meerkat. What a difference a year can make; Meerkat recently announced it is changing and commented:

The distribution advantages of Twitter/Periscope and Facebook Live drew more early users to them away from us and we were not able to grow as quickly alongside as we had planned.

We have seen many third party apps develop to enable users to live stream from a mobile device using YouTube Live as the platform. Significantly Facebook Live is rolling out across the globe for personal use and for business pages.

To mark the one year anniversary of Periscope, I decided to have a special episode of the show, featuring people who have been using Periscope over the last year and to explore their experiences.

The response I received from people I approached was terrific, and as a result we have four special episodes with this first one featuring five guests.

I hope you will enjoy this episode, especially if you have not yet explored mobile live streaming for your business.

Talking Social Business Episode 004 Show Notes

Part 1: Mark Shaw

00:00:00 Introduction to this special episode to celebrate the first anniversary of Periscope

00:04:26 Meet Mark Shaw, entrepreneur and social media trainer

00:05:07 Learn how Mark first began using Periscope for live streaming

00:06:24 How Mark’s work has been impacted by Periscope

00:08:16 Mark’s approach to Periscope for his business

00:11:09 Learn about the Tag Tribes community that Mark has established

00:13:36 How he finds time to live stream on Periscope

00:15:58 What is the one live stream event that really stands out over the last year?

00:17:21 His plan for using Periscope in the year ahead

00:25:18 How to connect with Mark Shaw

Part 2: Mitch Jackson

00:26:03 Meet Mitch Jackson, Trial Lawyer

00:27:13 Learn how Mitch got started using Periscope for his business

00:28:57 The live stream platforms he used prior to Periscope being launched

00:30:46 How Mitch uses Periscope to live stream during the course of his day

00:33:54 Tips for law firms who want to explore using Periscope as part of their communications

00:36:51 What lawyers should not live stream

00:38:09 How using Periscope has built his visibility outside of the US

00:43:02 His plans for using Periscope in the year ahead

00:44:58 How to connect with Mitch Jackson

Part 3: Cathy Hackl

00:46:51 Meet Cathy Hackl, PR Consultant

00:50:26 Learn about her first experience using Periscope

00:53:37 How PR professionals can use live streaming for events

00:57:32 Learn about Cathy’s favourite live stream for use in PR

01:01:20 How she finds time for to live stream with Periscope

01:02:47 Her plans for using Periscope in the forthcoming year?

01:04:00 How to connect with Cathy Hackl

Part 4: Tarikh Korula

01:05:15 Meet Tarikh Korula, CEO of Katch.me

01:08:13 The origins of Katch for archiving live streams

01:13:08 The challenges of creating a startup

01:15:04 The benefits of using Katch is you live stream using Periscope

01:18:13 Curating your live streams with Katch

01:19:33 How startups can use live streaming

01:21:43 The implications of creating an app to support Periscope users as the app continues to change

01:23:06 How Katch will develop in the months ahead

01:24:19 How to connect with Tarikh Korula

Part 5: Ryan Steinolfson

01:24:52 Meet Ryan Steinolfson, Digital Marketer

01:26:20 Learn about his experience with video marketing before live streaming with Periscope was available

01:30:50 How Ryan thinks about live streaming for his business as an investment for the future

01:33:45 Using tools to enhance the production quality of your live streams

01:39:11 How to generate leads when using Periscope

01:43:21 Using Periscope for real estate

01:47:49 The future of 360 live streaming and virtual reality

01:52:00 Live streaming and action sports

01:58:33 How to connect with Ryan Steinolfson

Part 5: Periscope for Business Resources

01:59:56 How to access free resources about using Periscope in your business

02:01:05 How to share your Periscope case study

02:03:27 How to leave a comment or question for this episode of Talking Social Business – on Twitter you can use the show hashtag #TalkingSocBiz.

Resources For The Show

Periscope celebrates it’s first birthday – read about how they marked this milestone here

Google is said to be developing a live video app called YouTube Connect to rival Periscope and Facebook Live – see the article here

Twitter turns 10 years this week

How Royal Caribbean used Periscope to connect with a younger audience – read about the live stream campaign here

How to get started using Facebook Live – read this article and watch this recorded live stream

Video tutorials and resources to help you get started using Periscope for your organisation – access them here

Watch the Live Stream Insiders weekly show archive and find details of forthcoming shows.

Apps referenced in the show: 360 video app Splash (currently only available for iOS) and live stream in 360 with Livit Now (Android and iOS app)

Remember to subscribe to the show so that you do not miss the further three Periscope case studies and if you enjoy the show, please do consider leaving a review on iTunes.

Listen To The Other Shows In This Periscope Case Study Series

Part 1 – Five business leaders share their experience of how to use Periscope to connect, collaborate and communicate with their communities online

Part 2 – Live streaming With Periscope – Learnings From Traditional Broadcasters

Part 3 – How the Mayo Clinic uses Periscope for healthcare communications

Part 4 – How The UK Police Service Uses Periscope For Communications

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By Talking Social Business