A year ago this week, Periscope the live stream app from Twitter launched, hot on the heels of the live streaming app Meerkat. What a difference a year can make; Meerkat recently announced it is changing and commented:

The distribution advantages of Twitter/Periscope and Facebook Live drew more early users to them away from us and we were not able to grow as quickly alongside as we had planned.

We have seen many third party apps develop to enable users to live stream from a mobile device using YouTube Live as the platform. Significantly Facebook Live is rolling out across the globe for personal use and for business pages.

To mark the one year anniversary of Periscope, I decided to have a special episode of the show, featuring people who have been using Periscope over the last year and to explore their experiences.

The response I received from people I approached was terrific, and as a result we have four special episodes with this first one featuring five guests.

I hope you will enjoy this episode, especially if you have not yet explored mobile live streaming for your business.

Talking Social Business Episode 004 Show Notes

Part 1: Mark Shaw

00:00:00 Introduction to this special episode to celebrate the first anniversary of Periscope

00:04:26 Meet Mark Shaw, entrepreneur and social media trainer

00:05:07 Learn how Mark first began using Periscope for live streaming

00:06:24 How Mark’s work has been impacted by Periscope

00:08:16 Mark’s approach to Periscope for his business

00:11:09 Learn about the Tag Tribes community that Mark has established

00:13:36 How he finds time to live stream on Periscope

00:15:58 What is the one live  stream event that really stands out over the last year?

00:17:21 His plan for using Periscope in the year ahead

00:25:18 How to connect with Mark Shaw

Part 2: Mitch Jackson

00:26:03 Meet Mitch Jackson, Trial Lawyer

00:27:13 Learn how Mitch got started using Periscope for his business

00:28:57 The live stream platforms he used prior to Periscope being launched

00:30:46 How Mitch uses Periscope to live stream during the course of his day

00:33:54 Tips for law firms who want to explore using Periscope as part of their communications

00:36:51 What lawyers should not live stream

00:38:09 How using Periscope has built his visibility outside of the US

00:43:02 His plans for using Periscope in the year ahead

00:44:58 How to connect with Mitch Jackson

Part 3: Cathy Hackl

00:46:51 Meet Cathy Hackl, PR Consultant

00:50:26 Learn about her first experience using Periscope

00:53:37 How PR professionals can use live streaming for events

00:57:32 Learn about Cathy’s favourite live stream for use in PR

01:01:20 How she finds time for to live stream with Periscope

01:02:47 Her plans for using Periscope in the forthcoming year?

01:04:00 How to connect with Cathy Hackl

Part 4: Tarikh Korula

01:05:15 Meet Tarikh Korula, CEO of Katch.me

01:08:13 The origins of Katch for archiving live streams

01:13:08 The challenges of creating a startup

01:15:04 The benefits of using Katch is you live stream using Periscope

01:18:13 Curating your live streams with Katch

01:19:33 How startups can use live streaming

01:21:43 The implications of creating an app to support Periscope users as the app continues to change