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Talking Social Media and Your eCommerce Site with Dustin W. Stout - WP eCommerce Show
In episode 30, I had the chance to chat with Dustin W. Stout, Digital Media Consultant and Speaker, creator of Social Warfare Plugin. Earlier this year I was fortunate to meet him in-person for the first time at WooConf 2016. At that point, I knew I needed to have him on the show.
Running your online store is a challenge and a lot of hard work, but the way you bring social into the mix can make a big difference between using it the right way—to generate sales and grow your site— and not just turn into a big time suck. In this podcast, we look at the bigger picture of using social with your online store and in future episodes, we’ll narrow it down to shows around more specific platforms and strategies.
We chatted about how to:
* Take advantage of social without having a blog
* Choosing a couple of platforms to focus on instead of spreading yourself too thin
* Share your products without it looking like nothing more than a big ad
* Avoid one of the biggest pitfalls online stores can fall into using social
Bonus
Dustin also shared some really great tips on Pinterest and the success he has found in that platform, as well as highlighting a few of the cool features that makes his social share plugin, Social Warfare such a powerful tool.
Resources mentioned:
* Our Overview of the Social Warfare plugin
In another podcast I had asked Dustin specifically: What Does Twitter Have to Offer to Online Retailers?
Thanks To Our Podcast Sponsor: Pronto Marketing
Transcript
You can also download the transcript of this show: the-wp-ecommerce-show-transcript-september-28-2016
Bob Dunn: Hey, everyone. Welcome to episode 30. Bob Dunn here, also known as Bob WP on the web. Today, I am looking forward to chatting with digital media consultant Dustin Stout. I had the pleasure of meeting him earlier this year at WooConf, and just recently started using his incredible social share plugin, Social Warfare. I’m giving a little plugging for that plugin, which I did a post on about a week or so. Check that out on my blog.
Hey, Dustin. Welcome to the show.
Dustin Stout: Hi, Bob. Thanks for having me.
Bob Dunn: Yeah. You’ve been on my list to contact, actually, ever since I started this list. Now that we expanded it more into the whole e-commerce and WordPress realm, I think you are just the perfect fit. For our listeners, they may have guessed or know by the title that we’re going to be talking about getting social with your e-commerce site. This show is taking a look at the broader picture of social media and how your online store can benefit from it. In future shows, I plan on diving more into some specifics around specific platforms, but thought, what better way to ease on into this subject area by looking at the big picture?
Before we move into our questions with Dustin, I’d like to thank our sponsor today, Pronto Marketing, who offers Internet presence management. Pronto understands running an online business and presence is more than putting up a site and saying, “It’s good to go.” There’s a heck of a lot more effort, time, and cash needed for the business owner. It can be overwhelming hiring people for design, development, SEO, and all those other needed services to make your site a success.
Most importantly,
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In episode 30, I had the chance to chat with Dustin W. Stout, Digital Media Consultant and Speaker, creator of Social Warfare Plugin. Earlier this year I was fortunate to meet him in-person for the first time at WooConf 2016. At that point, I knew I needed to have him on the show.
Running your online store is a challenge and a lot of hard work, but the way you bring social into the mix can make a big difference between using it the right way—to generate sales and grow your site— and not just turn into a big time suck. In this podcast, we look at the bigger picture of using social with your online store and in future episodes, we’ll narrow it down to shows around more specific platforms and strategies.
We chatted about how to:
* Take advantage of social without having a blog
* Choosing a couple of platforms to focus on instead of spreading yourself too thin
* Share your products without it looking like nothing more than a big ad
* Avoid one of the biggest pitfalls online stores can fall into using social
Bonus
Dustin also shared some really great tips on Pinterest and the success he has found in that platform, as well as highlighting a few of the cool features that makes his social share plugin, Social Warfare such a powerful tool.
Resources mentioned:
* Our Overview of the Social Warfare plugin
In another podcast I had asked Dustin specifically: What Does Twitter Have to Offer to Online Retailers?
Thanks To Our Podcast Sponsor: Pronto Marketing
Transcript
You can also download the transcript of this show: the-wp-ecommerce-show-transcript-september-28-2016
Bob Dunn: Hey, everyone. Welcome to episode 30. Bob Dunn here, also known as Bob WP on the web. Today, I am looking forward to chatting with digital media consultant Dustin Stout. I had the pleasure of meeting him earlier this year at WooConf, and just recently started using his incredible social share plugin, Social Warfare. I’m giving a little plugging for that plugin, which I did a post on about a week or so. Check that out on my blog.
Hey, Dustin. Welcome to the show.
Dustin Stout: Hi, Bob. Thanks for having me.
Bob Dunn: Yeah. You’ve been on my list to contact, actually, ever since I started this list. Now that we expanded it more into the whole e-commerce and WordPress realm, I think you are just the perfect fit. For our listeners, they may have guessed or know by the title that we’re going to be talking about getting social with your e-commerce site. This show is taking a look at the broader picture of social media and how your online store can benefit from it. In future shows, I plan on diving more into some specifics around specific platforms, but thought, what better way to ease on into this subject area by looking at the big picture?
Before we move into our questions with Dustin, I’d like to thank our sponsor today, Pronto Marketing, who offers Internet presence management. Pronto understands running an online business and presence is more than putting up a site and saying, “It’s good to go.” There’s a heck of a lot more effort, time, and cash needed for the business owner. It can be overwhelming hiring people for design, development, SEO, and all those other needed services to make your site a success.
Most importantly,