Procurement has long been viewed as a tactical function focused on cost savings and compliance, but Sam Jenks believes that mindset is outdated. In this episode of Talking Supply Chain, the Kodiak Hub CRO and host of the Way We Source podcast, makes the case for treating supplier relationship management (SRM) as procurement’s equivalent of CRM in sales.

Jenks explains why many procurement teams are still relying on spreadsheets and fragmented systems to manage supplier relationships, even as their responsibilities expand to include resilience, ESG compliance, innovation, and risk management. He argues that SRM should serve as the “operating system” of procurement—integrating supplier onboarding, risk management, performance tracking, and collaboration into a continuous lifecycle rather than a point-in-time process.