- Apple Keynote event.
- iOS 17 Main blind and low vision Accessibility Features
- Apple Keynote event.
iPhone
Design & display
- The Super Retina XDR display on iPhone 15 and iPhone 15 Plus is great for watching content, and playing games. And, when it is sunny, peak outdoor brightness reaches up to 2000 nits — twice as bright as the previous generation.
- The all-new Action button on iPhone 15 Pro and iPhone 15 Pro Max replaces the single-function switch used to toggle between ring and silent, offering additional options such as camera, flashlight or magnifier.
Performance
- iPhone 15 and iPhone 15 Plus boast the fast and efficient A16 Bionic chip.
- With two high-performance cores that use 20 percent less power and four high-efficiency cores, the 6-core CPU is faster than the previous generation and easily handles intensive tasks while delivering extraordinary battery life.
- iPhone 15 Pro and iPhone 15 Pro Max are powered by A17 Pro, the industry’s first 3-nanometre chip. A17 Pro brings improvements to the entire chip, including the biggest GPU redesign in Apple’s history.
- The new CPU is up to 10 percent faster, and the Neural Engine is now up to 2x faster, powering features like autocorrect and Personal Voice in iOS 17.
- The pro-class GPU is up to 20 percent faster and unlocks entirely new experiences, featuring a new 6-core design that increases peak performance and energy efficiency. And with hardware-accelerated ray tracing, iPhone 15 Pro and iPhone 15 Pro Max bring true-to-life gaming to the palm of users’ hands with console titles never before seen on a smartphone.
Camera
- The advanced camera system on iPhone 15 and iPhone 15 Plus helps users capture everyday moments. A 48MP Main camera shoots sharp photos and videos while capturing fine details, with a quad-pixel sensor and 100 percent Focus Pixels for fast autofocus.
- An additional 2x Telephoto option on iPhone 15 and iPhone 15 Plus gives users three optical-quality zoom levels — 0.5x, 1x, 2x — for the first time on an iPhone dual-camera system.
- Using the power of computational photography, a new 24MP super-high-resolution default comes to the entire iPhone 15 lineup, offering incredible image quality at a practical file size ideal for storing and sharing. Next-generation portraits lets users shoot portrait shots of people, dogs and cats from without having to switch to Portrait mode.
- iPhone 15 Pro and iPhone 15 Pro Max both pack the equivalent of seven pro lenses — all enabled by A17 Pro. The Main camera allows users to switch between three popular focal lengths — 24 mm, 28 mm, and 35 mm.
- iPhone 15 Pro features an expansive 3x Telephoto camera, and iPhone 15 Pro Max provides the longest optical zoom ever on iPhone: 5x at 120 mm.
- ProRes video can be recorded directly to external storage, enabling higher recording options up to 4K at 60 fps, and greater flexibility on set when using iPhone as the main camera.
Connectivity
- The iPhone 15 lineup offers convenient new ways to charge, with USB-C - a universally accepted standard for charging and transferring data, allowing the same cable to charge iPhone, Mac, iPad, and the updated AirPods Pro (2nd generation).
- On the Pro models, the new USB-C port supports USB 3 for data transfer speeds up to 10 gigabits per second, up to 20x faster than before.
- All new iPhone 15 models feature the second-generation Ultra Wideband chip, enabling two iPhone devices with this chip to connect at three times the range as before. This opens up a new way to use Precision Finding for Find My friends, so users can share their location and find each other, even in crowds.
We are also excited to announce the launch of Apple Watch Series 9 and Apple Watch Ultra 2 today!
Apple Watch Series 9 Top Features
- New S9 SiP
- Most powerful watch chip that delivers systemwide improvements and brand-new features
- New 4-core Neural Engine that can process machine learning tasks up to twice as fast when compared with Series 8
- Double Tap
- Enabled by the faster Neural Engine which processes data from the accelerometer, gyroscope and optical heart sensor
- The new machine learning algorithm detects the unique signature of tiny wrist movements and changes in blood flow when the index finger and thumb form a double tap
- Double tap allows users to quickly and conveniently perform some of the most common actions by controlling the primary button in an app
- For example, it can be used to answer and end a phone call, take a photo with Camera Remote app on Apple Watch and more
- On-device Siri
- For requests that do not require information from internet, they can be processed on device, e.g. Setting a timer or starting a workout
- The new Neural Engine also makes dictation up to 25 percent more accurate than Apple Watch Series 8.
- With on-device processing, Siri can also be used to access data from the Health app for health- and fitness-related enquiries.
- Available as a software update later this year.
- Precision Finding
- S9 SiP also includes a second-generation Ultra Wideband (UWB) chip to enable Precision Finding for the iPhone 15 family.
- This provides distance and direction, as well as visual, haptic, and audio guidance to a misplaced iPhone
- Display brightness
- The power-efficient S9 SiP and advanced display architecture increase the maximum brightness up to 2000 nits, double that of Series 8
- In dark rooms or early mornings, the display can also lower to just one nit
Apple Watch Ultra 2 Top Features
On top of all the same, new, powerful features available on Series 9, Apple Watch Ultra 2 is also updated with these new features:
- New Modular Ultra watch face
- Designed to take advantage of the large display, the outermost edge presents real-time data, including seconds, altitude or depth
- This watch face also offers the most information of any Apple digital watch face
- Expanded altitude range
- Tested for use across 500m below sea level and up to 9000m to ascend the world’s tallest peaks
- Updated Oceanic+ app
- A new water sport - free diving - is now available on the updated Oceanic+ app from Huish Outdoors
- Depth app
- The updated Depth app now saves a log of each session so users can review the recent sessions on Apple Watch Ultra
- Complete history of all dives with a GPS entry point can also be viewed on Fitness app on iPhone
We also saw new AirPod Pro! 🎶
To make the world’s most popular headphones even better, AirPods Pro (2nd generation) is upgraded with USB‑C charging capabilities, additional dust resistance, and Lossless Audio with Apple Vision Pro. With iOS 17, all AirPods Pro (2nd generation) will unlock powerful new capabilities to transform the personal audio experience.
1) Added Convenience and Durability
- MagSafe Charging Case (USB-C): The new USB-C connector offers more flexibility when charging and allows users to charge AirPods directly with the iPhone 15 lineup, which also come with a USB-C connector.
- IP54 Rating: Enjoy additional dust resistance for the earbuds and case with an improved IP54 rating.
2) Lossless Audio with Apple Vision Pro
- The new AirPods Pro will enable Lossless Audio with ultra-low latency with Apple Vision Pro. The H2 chip in the latest AirPods Pro and Apple Vision Pro, unlocks powerful 20-bit, 38kHz Lossless Audio with massive reduction in audio latency.
3) Features with iOS 17
- Adaptive Audio: New listening mode that dynamically blends Transparency mode and Active Noise Cancellation, adjusting the noise control based on the conditions of a user’s environment.
- Conversation Awareness: Conversation Awareness helps to lower the volume and enhance the voices in front of the user, all while reducing background noise.
- Personalised Volume: Personalised Volume uses machine learning to understand environmental conditions and listening preferences over time to automatically fine-tune the media experience.
- Mute and Unmute: Users can press the AirPods stem or Digital Crown to quickly mute or unmute themselves on calls, allowing for added control and effortless multitasking (available for AirPods lineup).
- Automatic Switching: The connection time between a user’s Apple devices become significantly faster and more reliable, making it more seamless to move across the ecosystem (available for AirPods lineup).
Key information
- The new AirPods Pro (2nd generation) with MagSafe Charging Case (USB-C) will replace the previous AirPods Pro.
- EarPods (USB‐C) will be available to order from Apple Store Online and in the Apple Store app.
- iOS 17 Accessibility Features.
Assistive Access.
Live speech.
Personal speech.
Point and speak.
Can say Siri or Hey Siri.
Two commands continuous with Siri command.
Siri speed can be adjusted up to 2 times normal speed.
Hang up calls with Siri.
Ping Apple Watch.
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