At Eastbay, Taylor currently serves as a Category Marketing Coordinator for the  Jordan Brand/Court division where she creates various marketing campaigns.

After graduating, Taylor began an internship with the National Football  League’s Player’s Association under The Trust division, and eventually  earned a full-time marketing position within the NBA under the Memphis  Grizzlies. It was here that she eventually introduced to various aspects  of sports marketing through duties assigned, ranging from e-mail and  mobile marketing, project management, and partnership marketing. After  spending 2 years with the Memphis Grizzlies, Taylor has joined Eastbay’s  team as a Category Marketing Coordinator, creating various campaigns  under the basketball, volleyball, and Jordan brand divisions.   

Recently, Taylor has also started her own marketing firm, 1248  Consulting. Under 1248 Consulting, Taylor focuses on helping athletes  receive endorsements and sponsorship deals with various companies. She  also provides digital marketing services to help others grow their  brands.   Feel free to reach out to Taylor Houston at [email protected]!

Topics Covered:

- How to talk through generational differences

- Tips for reaching out to people on Linkedin

Connect with Taylor on LinkedIn: HERE

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