Convos

Talking to Humans by Giff Constable


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"Talking to Humans" is a guide for entrepreneurs and product managers on how to conduct customer discovery interviews. It focuses on the importance of understanding your customer by talking to them directly, observing their behavior, and walking in their shoes. The book provides practical advice on how to find interview subjects, structure effective interviews, and make sense of the data you gather. It also emphasizes the importance of challenging your assumptions, setting goals, and running experiments to test your ideas.

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