In episode 201 of Small Business Talk Podcast, with Cathy Smith, I bring your attention to the importance of specificity in communication and understanding your audience's needs. This episode's focus is on why you might be experiencing low engagement in your content and how to rectify it.

I discussed how crucial it is to address your audience's pain points in your content and to send out a clear message. Drawing on the analogy of Facebook's beginnings, I explained the importance of starting small and focused with a target demographic in mind. Once this group is catered to adequately, one can consider expansion.

Remembering that being specific with your message does not limit you is also important. I used the analogy of the dartboard to illustrate this - even if you're aiming for the bull's eye, you're likely to attract an audience beyond that immediate target. This approach makes your message resonate with more people while keeping your core audience in focus.

Next, I discussed the importance of defining your ideal customer - someone who values your service, pays on time, and trusts your advice. When creating content, always consider whether it serves this ideal customer. Sometimes, you might find that you're serving multiple different customer personas, which can make it difficult to create a one-size-fits-all content.

I also emphasised the importance of letting go of products or services that no longer serve you or your target audience. This involves constant re-evaluation and adaptation as business environments change. You may let go of some offerings to make room for new ones.

Listen to episode 201 of Small Business Talk with Cathy Smith brought to you by CATCO Enterprises.

Support the show: https://smallbusinesstalk.com.au/

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