In a classroom the responsibility of a teacher is to get everyone on board - no matter how much or how little the faces in the room want to ‘buy’ the information for sale. As a result, you have to talk to EVERYONE. You have to connect to everyone.

In business, things are different. You aren’t responsible for getting everyone on board or for talking to everyone. You only have to talk to your yeses - the people who are bought into what you do. 

But doing this well? It can be a sneaky challenge…

This week we’re talking about how to know WHO you’re talking to and simple strategies for focusing your time, energy, and attention on the people who want exactly what you have to sell!