Branding is a concept that has been growing in the last years.

A lot of people use it in their day to day but not everybody knows what branding really is or how to implement a good branding process.

In this first episode, we explored the concept of branding talking with Steven Picanza, a Global Branding consultant and educator, he is the co-founder and chief brand strategist of Latin & Code, a consulting agency focus in branding and marketing.