Allison Racicot interviews Jeff Ullrich, the co-founder and CEO of Earwolf Media, which creates and produces original audio comedy content. Publisher of dozens of podcasts, Ullrich discusses the unique nature of podcasting, the qualities that make a good show, and how new sponsors are found. “Talk radio is disposable,” says Ullrich; “With our podcasts, we try to create more evergreen content.”

This interview was recorded on March 26, 2013.