Michelle Paniagua interviews Lyssa Goldberg, online managing editor for DigBoston, a guide to Boston’s nightlife, opinion, and events. In providing the community with a social outlet, it’s important to be engaged with that audience. Goldberg discusses how the website serves as that community hub, the roles social media and mobile play, and the need for the current site to be designed, possibly moving away from WordPress.

This interview was recorded on November 19, 2013.