Episode 195 - Talking with the Creative Team Behind Duke Blue Planet and The Brotherhood Podcast

Josh Smith and Dustin Shoe sit down with the creative team behind the @DukeMBB social media empire: Senior Assistant Director of Creative Video, Nolan Elingburg; Associate Director of Player Branding, Nicholas Colosimo; and Creative Director, David Bradley. They talk about the evolution Duke's social media network, from its early days of Top 5 videos to its current iterations spanning everything from Tiktok to long-form player profiles.

Other topics discussed include:

How Duke's social media presence differs from other schools

The need to balance player branding with the Duke brand

Gearing videos towards specific audiences versus chasing engagement

Using analytics to stay aware of trends

Helping players to find their unique social media voice

The development of The Brotherhood podcast

The Brotherhood as more than a branding exercise

The importance of adaptability in an uncertain college basketball landscape

Conference realignment and the future of the sport

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