#CMO #EmpoweredCMO #branding #marketing

Are all marketers adrenaline junkies?

Latané Conant, CMO of 6sense, gets starstruck over Denise Persson, CMO of Snowflake, and they chat:

-Denise’s 5 pillars of marketing

-The importance of consistency in positioning, especially for startups

-Why Latané thinks marketing without data is like grading poetry

-The importance of customer advocacy in building brand awareness

-How marketing and sales fall out of alignment (and why they should get back in, ASAP!)

-Why Denise thinks 6sense makes marketing relevant

-And more! (This is a really good one.)

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Sneak preview:

Denise Persson: How many times have you got the question about the reference call? The sales team sends email around, “Does anyone have a reference in this industry that my customer can talk to?” That is an incredibly time-consuming process as well.

So one thing we did was to launch a weekly office hour with a customer. We're driving everyone who's asking for a reference call, we're sending them to this weekly office hour call. That way we've been able to completely eliminate those requests for the one-on-one reference.