#CMO #EmpoweredCMO #board

What do we need a boss for if we have a board?

Latané Conant, CMO of 6sense, chats with Nora Denzel, Director at AMD, Ericsson, NortonLifeLOCK & SUSE Linux, about:

-The difference between running a company and being on a board

-The rule of 40

-VC-backed companies, PE companies, and public companies

-How does a board evaluate a CMO?

-The difference between marketing activities and marketing outcomes

-Why Nora wants a dumb home

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Sneak preview:

Nora Denzel: I think the general regardless of your role, one thing, remember always, context is key especially for the board member. Imagine you're binge watching a show, but the episodes only come out once every three months.

An ideal thing for me from the marketing person is they started with, "Last time I told you this. And now, I'm going to give you an update on where we were."

So, if you provide continuity, almost like when you do watch a show, where it says, "This is what happened last time. Remember, all those big points? The hero died and this happened." That would be very helpful to the board member, because we haven't seen you in a while. And I said, we're smart, but not knowledgeable as you are and makes for a much healthier, more engaged conversation.