In this episode, we chat with Ali Lord, CEO of HeadBox Australia. They are doing a lot of interesting things in the field of Events, combining the best of technology with the best of Event management. Ali has lots of interesting stories including around launching a business in the middle of the COVID-19 pandemic. Ali shares her insight into supporting an industry that has been hit hard by lockdowns, while navigating uncharted waters with a fledgling start-up business.