Bali-based digital media writer Tamar Hela hails from California, has worked and taught in Shanghai, and served clients around the world. In this episode, Tamar explains why persuasive writing needs to tell stories and evoke emotions; compares Chinese learning and writing styles; and presents four ways that Chinese social media writing styles differ from those of Americans or the French, tips for writing for global audiences, and ways to shortcut your social media cycle to get it to rank higher. And how does this involve goldfish? Their attention span is one second longer than Americans’. {You can hear the full episode on Friday, April, 7th}