What's the best way to turn a bunch of non-writers into competent copywriters?

The person commissioning a copywriting course has lots of choices to make. What topics should you build into the day? How do you find out what the team really needs? And what's the best way to make sure your people apply their new skills straight away?

In this episode, Alan, Siân and Chris find a way through the complexities – and figure out how to tame the trainer.

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