Uncertainty is a constant in life—and especially in our financial lives. But not all uncertainty is created equal. Some arises from missing information we could know. Other times, the outcome is simply unknowable—or truly random.

In this episode of The Behavioral Divide, UCLA Professor Hal Hershfield talks with decision science expert Professor Craig Fox to unpack the psychology of uncertainty. They explore why our brains struggle to deal with it, how different types of uncertainty influence our choices, and what the research says about interventions that actually help.

Joining them is Dagny Maidman, Executive Managing Director and Wealth Advisor at Cresset, who brings the practitioner’s lens—sharing how she guides clients through unpredictable markets, imperfect information, and the emotions that come with both.

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