Tammy Phan founder & CEO of Luxe Du Jour, breaks down building a multimillion-dollar luxury resale & rental brand, moving from Calgary to a new U.S. HQ in Irvine, surviving Dragon’s Den with a $30M ask, and why her rent-per-bag model works. We also get the wild “Only Authentics” text meltdown during a Himalayan Birkin hunt, how clients use bag rentals for content & write-offs, and why she chose a strategic angel over a TV deal.

00:00 – Welcome + “dream bag” cold open (Birkin/Kelly/Chanel).
00:00:20 – Meet Tammy Phan, founder/CEO of Luxe Du Jour.
00:01:01 – “Firefighter CEO, babysitter, single-mom summer”
00:01:21 – Canada roots → new Irvine head office for U.S. clients.
00:02:56 – Outfit check + “mom heels” and Amazon finds.
00:04:04 – Host’s look + the Himalayan Hermes in the room.
00:05:26 – The anniversary Himalayan Birkin story begins.
00:07:03 – Unboxing: recognizing the handle tip, “I knew immediately.”
00:07:50 – Palm Beach dealer (“Only Authentics”) rude text thread.
00:11:59 – Joe’s polite clapback + posting the receipts.
00:13:31 – Nine-year timeline; *Dragon’s Den* setup.
00:20:09 – The \$30M valuation ask on TV.
00:22:03 – Taking a higher-valuation angel (Marcus) instead why.
00:24:12 – “90% of TV deals don’t close” + renegotiations after air.
00:24:33 – Rentals as the differentiator; rent a Birkin/Kelly per event.
00:25:31 – Blue Birkin & Red Kelly rentals; creators, events, and write-offs.

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