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Tamsen Webster refers to herself as an English to English translator, which simply means she helps experts make their ideas irresistible. She’s been doing that in one form or another for almost 25 years. Tamsen is a keynote speaker and message strategist who is all about building big ideas. She spent 20 years in marketing, 13 years as a Weight Watchers leader, and four years as a TEDx Executive Producer. 

Key Takeaways

• Tamsen shares some strategies she used to finally write and publish her book and overcome procrastination.
• Discover how Tamsen came up with the concept of “the red thread” and how she uses it to teach and inspire others to position their story in a way that is most effective. 
• Understand how to talk about your idea by connecting the idea to the outcomes you want, the audience you want the outcomes from, and how all this connects back to your business.
• Figure out how to build up a burden of proof that puts validity to your message and outcomes. 
  
  

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Memorable Quote

• “Your brain is always trying to create a story based on the information it sees and hears.” - Tamsen Webster
  
  
• “When you can solve a problem for yourself that can solve a problem for other people, you become that much more valuable.” - Tamsen Webster
  
  
• “Spend less time thinking and more time doing.” - Charles Clark

Episode Resource
Tamsen Webster Website

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