Taniela Fiafia shares his journey from failed businesses to success as a concrete contractor. He emphasizes the importance of marketing in the construction industry and explains how he uses social media, particularly Facebook and Instagram, to generate leads for his business. Taniela also discusses the benefits of subcontracting work and the challenges he faced when starting his own business. He highlights the importance of having a personal brand and being known in the industry. Taniela also talks about the value of mentors and the need for personal growth in all aspects of life. Find him on instagram @tanielafiefia

Key Takeaways:

• Marketing is crucial for success in the construction industry, and social media platforms like Facebook and Instagram are effective tools for generating leads.
• Subcontracting work can be more profitable and efficient than hiring employees, as it reduces overhead costs and allows for more flexibility.
• Building a personal brand and being known in the industry is essential for attracting clients and standing out from the competition.
• Personal growth in all areas of life, including business, relationships, and physical fitness, is key to achieving success and fulfillment.

Quotes:

• "I want to be known, not liked. I want to post things that make people either love me or hate me, but at least they know I exist." - Taniela Fiefia
• "Pain is a stronger motivator than motivation itself. People take action when they are faced with pain or consequences." - Taniela Fiefia
• "Don't take someone's advice you wouldn't trade your life for." - Taniela Fiefia

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Timestamps:

(0:02:04) - Importance of marketing and getting leads for contractors.     (0:03:09) - Discussion on using Facebook and Instagram for lead generation.     (0:04:36) - Importance of being active on social media and taking videos.     (0:05:53) - Differences in video performance on TikTok and Instagram.     (0:06:48) - Content structure and strategies for gaining attention on social media.     (0:08:11) - The value of being known rather than liked in marketing.     (0:09:15) - Transition from using employees to subcontractors in the construction business.     (0:10:55) - Conversation about the high demand for concrete work     (0:12:18) - Taniela's journey into concrete and starting his own business     (0:14:02) - Taniela's motivation to start his own business after facing financial struggles     (0:15:03) - The importance of pain as a motivator     (0:19:05) - Taniela Fiefia talks about his lowest point in business     (0:19:39) - Taniela explains how he got out of his financial struggle     (0:20:11) - The importance of sharing failures and struggles        (0:22:27) - The impact of parents and the school system on limiting beliefs     (0:24:36) - The lack of excitement and perception around trade work     (0:27:36) - The abundance of work and the potential for financial freedom         (0:29:06) - Importance of mentors and coaches in business success     (0:30:00) - Mentors: Tigrin Gertz, Grant Cardone, Alex Harmozi     (0:32:53) - Blue collar jobs are less likely to be taken over by AI     (0:35:20) - Social media as an extension of word of mouth     (0:36:31) - Personal brand and likability play a role in business success     (0:37:59) - Focus on personal development alongside business success         (0:39:47) - Being a solid role model means excelling in all areas