The Big Story

Tanishq Trolling: No Scope for Secular Messages in Today’s India?


Listen Later

A baby shower became love jihad, and a message on Ekatvam meaning "unity" turned into a target of hate. The Tanishq ad controversy has become much more than simply an advertisement facing backlash online, instead, it's become a running commentary on intolerance.

On 12 October, Twitter was flooded with #BoycottTanishq tweets because its new jewellery promotion showed a traditional Hindu baby shower in an interfaith marriage between a Hindu girl and a Muslim boy. The ad content resulted in massive trolling on social media, with some asking calling it "anti-Hindu" and others alleging that it promotes "love jihad".

Despite Tanishq taking down the ad, the criticism did not die down. After it was retracted, it was the supporters of the ad who criticised company's actions saying that Tanishq did not stand up for the secular message that it put out in the ad.
What message does Tanishq’s action send? More than advertising guidelines, do brands now need to be mindful of trolls’ sentiments? Going forward what does this incident mean for those in the industry? Tune in to The Big Story!

Producer and Host: Shorbori Purkayastha
Guests:
Harish Bijoor, Brand Specialist
Santosh Desai, Columnist who writes on media, popular culture, and consumer markets 
Iraj Fraz Batla, Executive Creative Director, DDB Mudra
Editor: Shelly Walia

Music: Big Bang Fuzz

Listen to The Big Story podcast on:

Apple: https://apple.co/2AYdLIl
Saavn: http://bit.ly/2oix78C
Google Podcasts: http://bit.ly/2ntMV7S
Spotify: https://spoti.fi/2IyLAUQ
Deezer: http://bit.ly/2Vrf5Ng
...more
View all episodesView all episodes
Download on the App Store

The Big StoryBy The Quint

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

17 ratings


More shows like The Big Story

View all
Global News Podcast by BBC World Service

Global News Podcast

7,901 Listeners

News and Views by The Quint

News and Views

3 Listeners

Raghav's Take by The Quint

Raghav's Take

0 Listeners

How I Dealt With It by The Quint

How I Dealt With It

0 Listeners

Vishnu Ki Secret Life by The Quint

Vishnu Ki Secret Life

2 Listeners

Reel Deal by The Quint

Reel Deal

0 Listeners

Urdunama by The Quint

Urdunama

65 Listeners

Big Story Hindi by The Quint

Big Story Hindi

0 Listeners

Southern Slurp by The Quint

Southern Slurp

1 Listeners

Unmute by The Quint

Unmute

0 Listeners

Hard Fork by The New York Times

Hard Fork

5,448 Listeners