In this episode of the GM Show, hosts Brian Green and Henry Metcalf interview Tanner Eldredge, a successful insurance broker. Tanner shares his journey into the insurance industry, discussing the importance of starting young, building relationships, and the value of mentorship. He emphasizes the significance of company culture and the long-term commitment required to succeed in the insurance business. Tanner also provides insights into managing client relationships and the strategies that have helped him win significant clients in the real estate sector.

Takeaways: 

• Tanner started his career in insurance at a young age to gain a competitive edge.
• Building relationships is crucial in the insurance industry.
• Tanner emphasizes the importance of mentorship in career development.
• He believes in giving value before asking for business.
• A strong company culture is key to retaining top talent.
• Tanner's approach to client relationships is long-term and authentic.
• He advises aspiring insurance professionals to be fully committed to their careers.
• Understanding the direction of the company is vital for job security.
• Tanner enjoys the autonomy and resources available at Lockton.
• Success in insurance requires patience and dedication.