In this episode, Tanner Fritz, Chief Technology Officer at Sona Dermatology and MedSpa, joins hosts Clark Buckner and Virsys12 CEO and founder Tammy Hawes to talk about how Salesforce applications have helped his company transform the patient experience by learning key lessons from the world of retail. After his own cancer diagnosis and treatment, Fritz discovered a passion for helping healthcare entities solve their IT problems so they could help patients better navigate the healthcare system and have better access to their administrative information. Salesforce provided him with the foundation to build innovative tools, and he shares how this technology can help hospitals and practices gain a competitive advantage by outlining expectations and better connecting with patients.