It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Tanya Braun, Director of External Affairs and Fundraising at Living Streets—the UK charity for everyday walking.

Living Streets exists to create a walking nation, where streets are free from congestion and pollution, and walking is the natural choice for everyday journeys. The charity’s mission is rooted in tackling preventable illness, reducing social isolation, and building healthy, connected communities.

In her Directorial role, Tanya leads the charity’s policy, campaigns, public affairs, and communications activity. During her ten year tenure, Tanya has significantly raised the organisation’s profile and secured multiple industry awards for its work.

Tanya is a passionate advocate for sustainable transport and inclusive urban spaces, using her expertise to inspire public and political support for walking as a simple yet powerful solution to many of today’s social and environmental challenges.

In this episode, we discussed: 

🕳️How targeting potholes unlocked 1,100 media hits and a national award (plus the secret sauce behind viral campaigns)

💰 The shocking half-billion pound hidden cost that's keeping Britain's elderly prisoners in their own homes

👨‍👩‍👧‍👦 Why ditching the school run car could be the relationship game-changer every parent needs to hear

I hope you enjoy.

John Higginson,

Founder & CEO, Higginson Strategy