This item came aross the desk this morning from the folks at Wend Magazine. The creative minds of Tappening, an intiative to encourage the consuption of tap water over bottled water, is spreading rummors. Adman Eric Yaverbaum is prompting consumers to make up falsehoods about the industry that delivers municiple tap water in plastic bottles. Check it out at www.Startalie.com. You can also listen to an interview with Yaverbaum posted to the SNEWS Live Podcast in April 2008. Click here for the link: http://cache.snewsnet.com/snews/podcast/Tappening.mp3