August 17, 2022

Tapping growth through a focused strategy w/Janelle Herrera

19 minutes

Janelle Herrera, the head of Marketing and Business Development at OnTap Credit Union talks with Dan Marks about OnTap’s unique mission tied to their roots and it focuses the growth strategy. Dive into the history at the bottom of the bottle on this fascinating Podcast episode of Top Quartile.

How OnTap Credit Union was founded

What exactly is ‘beer culture,’ and how it relates to the credit union’s roots

Where Janelle prioritizes the growth strategy

Leveraging data analytics to inform strategy

Engaging the community in unique ways

Best practices at OnTap Credit Union

Words of advice that Janelle would give to her younger self

...more