80% of Malaysian consumers report cutting back on their non-essential spending according to insights from PwC. 

In order to better navigate this challenging environment, businesses may need to start considering new and more effective marketing strategies in order to keep sales going. And one of these channels is live selling.

The Enterprise team explores this with Fariz Maswan, Head of Sales & Partnership at Ninja Van Malaysia.

Ninja Van recently released a whitepaper, focused on live selling in the region.

Photo Credit : Shutterstock | Fit Ztudio