In the podcast, Amplify For Local Entrepreneurs, host Jason delves into the topic of mobile referral programs, articulating their role in reshaping the contemporary business landscape. He elucidates on how these programs can leverage customer satisfaction to expand a business's clientele base, acquisition rate, and establish stronger loyalty. Jason also introduces and compares the features of some popular referral program platforms including ReferralCandy, Mention Me, Extole, Refersion, and Ambassador. Additionally, he emphasizes the importance of promoting these programs using various strategies like targeted emails, social media, website features, and more. He encapsulates the segment saying that such platforms provide a cost-effective means for local businesses to drive growth through customer advocacy and establish a loyal customer base, concluding that activating a mobile referral program could potentially enhance your business growth significantly.