<p>Great companies tap into their customers to drive everything. At Wrike, they look to their customers to dictate their messaging, go-to-market strategy, and even product decisions. In this episode with Wrike CMO Esther Flammer, we uncover exactly how they start everything with their customer. </p>

Great companies tap into their customers to drive everything. At Wrike, they look to their customers to dictate their messaging, go-to-market strategy, and even product decisions. In this episode with Wrike CMO Esther Flammer, we uncover exactly how they start everything with their customer.

Tapping Into Your Customers to Drive Messaging, GTM Strategy, and Product Decisions

<p>We talk with customer-obsessed people to uncover how you can be more customer-focused. From customer marketers to CS leaders, we go deep with people who put their customers at the heart of everything they do. This podcast is for: Customer marketers, advocacy/community builders, CS leaders. Your host is Dan Kalmar. Dan is the managing director of Upshot by Influitive, where his team creates authentic customer stories for industry-leading companies like Cisco, HPE, and Dropbox. He’s also the host of the All About the Customer podcast, but you knew that already, didn’t you?</p>

Business

Marketing

We talk with customer-obsessed people to uncover how you can be more customer-focused. From customer marketers to CS leaders, we go deep with people who put their customers at the heart of everything they do. This podcast is for: Customer marketers, advocacy/community builders, CS leaders. Your host is Dan Kalmar. Dan is the managing director of Upshot by Influitive, where his team creates authentic customer stories for industry-leading companies like Cisco, HPE, and Dropbox. He’s also the host of the All About the Customer podcast, but you knew that already, didn’t you?

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Tapping Into Your Customers to Drive Messaging, GTM Strategy, and Product Decisions

Tapping Into Your Customers to Drive Messaging, GTM Strategy, and Product Decisions