Knowledge@Australian School of Business - Video Interviews

Tapping Productivity: How Zip Industries' Innovators Hit Boiling Point

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Entrepreneur and innovator Michael Crouch, chairman and

CEO of Zip Industries, once saw a big opportunity in a small white box
with red taps. By fostering an innovative spirit and daring to be
different, his business created the world's first instant boiling water
system. Today Zip water heaters are in service in the royal household in
Buckingham Palace and numerous offices and factories across the globe.
Innovation – as an ongoing process and vital mindset within
organizations – has become Crouch's driving passion. In an interview
with Knowledge@Australian School of Business, he outlines how it could
apply heat to Australia's tepid productivity record.

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