Woman Owned Agency

Tara Claeys: A design journey from analog to digital


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Tara Claeys is the founder and owner of Design TLC.

Tara Claeys began her career in advertising and marketing in the early 1990’s in Chicago and Washington, DC before “digital” was a thing. After her first child was born in 1997, Tara supplemented her full-time job as Mom with illustration and stationery design for clients around the world. As technology evolved, Tara discovered website development and transitioned to building custom WordPress websites for local businesses.

Founded in 2010, Tara’s agency, Design TLC, specializes in WordPress websites and digital marketing for small schools, enrichment programs, and education-focused nonprofits. Tara combines her marketing and technical experience with the perspective of a parent whose children attended both public and private schools and participated in various camps and enrichment programs.

When Tara isn’t in front of a computer screen, she can be found volunteering for a nonprofit, running and biking with friends, watching movies with her husband and pets, or visiting her now-grown children.

Links within this episode include:

  • Mindful School Marketing (https://mindfulschoolmarketing.com/)

  • Design TLC (https://designtlc.com/)

YouTube link: https://youtu.be/Ix1eJBTJm90

Episode Transcript: https://drive.google.com/file/d/1qlUAJkeQczKYovJNyCee-op3LuGoFDf0/view?usp=sharing

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Woman Owned AgencyBy Sheryle Gillihan