There is strong, then there is Tara Strong. This week I was honored to have Spectrum Reach’s Automotive Director of Sales & Strategy, the incredible Tara Rego on the show. Raise of hands, how many knew she was a certified badass that served in the Army? She was already Certified Platinum in the area of bad-assary; yes that is a word. Then you find out she was a Sergeant. Come on. It is unfair. We are discussed how all these experiences from her pre-auto life helped prepared for life, auto, and leading.   

Tara is a powerhouse and one that is always delivering connections for automotive retailers and helps answered common questions about OTT/Streaming that can be implemented at any level of your business. Consider this your introduction guide to OTT all things Streaming. Maybe you recently took the first step into this arena or are simply wanting to know more. Well, you are tuning into the right episode! 

Here are some topics we are tackling in today's episode:   

- What to Look for When Choosing A Media Provider 

- Who to Trust When It Comes to OTT and How to Go About This 

- How to Successfully Have Data Driven OTT Results 

- What Campaigns Do Best 

- Branding vs Selling Campaigns on OTT   

- What are OTT, CTV, Streaming TV, and All These Crazy Acronyms? 

Connect & Follow Tara Rego: https://qrco.de/bdB3YC   

Connect with BZ Consultants Group: https://qrco.de/bcqqFo    

2:29 What Tara and Her Department Do at Spectrum Reach

5:36 Deterministic vs Probabilistic Data

7:50 How The Army Has Helped Prepare Tara for Life, Auto, and Leadership

15:53 Common OTT Questions: What to Look for When Choosing an OTT Vendor?

19:17 Acronym Breakdown: What Does OTT Mean? What Does CTV Stand For? What Do All These Letters Mean?

26:28 Common OTT Questions: How To Administer a Successful Streaming Campaign? What OTT Campaigns Work Best? Do Branding or Selling Streaming Campaigns Work Better?

33:30 Parting Thoughts from Tara: Continually Inspect What Should Be Expected. Always Double Check Reporting by Checking Specifically Checking the Where. Don't Forget the Why and How. Keep Yourself Informed. A/B Testing

36:24 Lightning Round Questions

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